SEO- IT’S IMPORTANCE IN ECOMMERCE BUSINESS

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SEO: Search Engine Optimization; as the term suggests is an actionable set of tactics to build any E-commerce business. It involves increasing link to sites with potential value to customers. Helps in developing, stronger personalization, market research and branding to develop the E-commerce market.

SEO is an important factor for an online business to grow. It is used as a strategy to increase consumer traffic to the website, which in turn generates sales and revenues for the long term business.

SEO is a type of great investment made by any online business to grow, generate sales, increase your profit and establish you as a brand across the globe.

As nearly everyone is now addicted online for various reasons be it for shopping, communications, business or for studies, it is absolutely necessary to have an SEO in place to attract these customers to your website for the services/ products you provide. The benefits are endless.

Facts seen across the globe in last few years show how SEO has played a crucial role in ecommerce stores in the Search Engine Result Page (SERP);

  • Independent Page Titles

  • Independent Page URLs/ Navigation links

  • Use of Domain name

  • Blogging platforms

 

SEO is not just about building search engine-friendly websites, it’s a marketing strategy focused on growing visibility in search engine results. SEO uses both technical knowledge and creative inputs to improve rankings, and increase awareness in search engines.

Search engine optimization is critical cause, most of the users trust search engines, which results in website’s trust. SEO is a powerful tool for social promotion of your website. This helps in generating traffic for your website which in turn ensures you generate sales and revenue for the products / services you have offered online through your Ecommerce website.

SEO, ensures increase in traffic, Improves your Brand credibility, ensures People’s trust, higher returns in terms of sales and revenue.

Having a SEO in place means your business stands out from the millions of other business websites available on the internet.

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